E! News Global Rebrand

#BePopCultured

Vice President, Creative and Content Marketing

This was a social-first campaign from the ground up. The #BePopCultured campaign including digital, social, billboard takeovers, promos, and custom shoots went on to win multiple Promax Awards.

Blac Chyna Shoot :30
Belieber Shoot :30
Iggy Azalea Shoot :30
Digital Pre-Roll
Promo :30
Billboard Takeovers