DISNEY+ GLOBAL BRAND LAUNCH

Agency Creative Director

I served as the agency creative director for the worldwide announcement of Disney’s streaming platform. It started with a short film telling the 100-year story of the Walt Disney Company from Mickey to Marvel, to infinity and beyond. It was so well received, Bob Iger wrote about the Image launch piece in his autobiography. From there the campaign introduced the full Disney+ collection on social, streaming, radio, and broadcast.

Global Image Launch
Launch 30
Holiday 30
Social Content
Audio Promotion

I took the stage and talked only for about a minute and a half, following a beautifully produced film made to showcase the history of these two newly merged companies, Disney and 21st Century Fox. It was our way of saying, we’re moving in a new direction, but creativity is at the heart of what we do.

– Bob Iger, The Ride of A Lifetime